Give blended families a platform to find support and resources to navigate familial changes
Stiefacademie Nederland joined forces with smaller business to increase awareness and provide help to blended and divorced families. With the divorce rate skyrocketing in recent years, the number of blended families is ever rising. These familial changes can be a challenge to navigate. Therefore a platform was created to prodivde advice and resources.
Getting to know the blended family market through a confrontation matrix.
The confrontation was based on the reference of three big competitors to the current clients.
The biggest threat and weakness was that the current array of blended family content could render the client irrelevant if not given a strong Unique Selling Point.
Based on competitor research, client feedback and a confrontation matrix, guiding principles were formed.
Easy peasy
Create a product or service that is usable for a variety of age groups.We’re all in this together
Provide an environment that connects blended families with their peers.What do you think?
Provide a safe environment where blended families can discuss their matters and give eachother advice.Based on 9 interviews, personas were created, represeting younger and older users.
Child Thom:
- Is not ready to find resources on his own yet
- Expects his parents to be supportive
- Wants his stepmother to be good to his father
- Feels awkward and does not know what to expect
- Is unable to communicate with his stepmother
Parent Eline:
- Searches the web for advice from other blended families
- Wants to build a bond with her stepdaughter
- Wants informal help, but can only find professionals
- Is unable to establish parental boundaries with her stepdaughter
Concept 1 - Easy Advice
Blogposts will provide quick access to solutions for smaller and more informal problems within blended families.
Guiding principle ‘Easy peasy’ took the lead in this concept by making sources and information more accessible to those parents who need quick fixes.
Concept 2: Teaming up
Content creation for and by parents in blended families. Create a connection between parents by having them take the lead on what content is necessary to be a successful parent. Moderation would still be a necessity.
Guiding principles ‘We’re all in this’ and ‘What do you think?’ take the lead to create an informal way of community building by providing resources and support.
Concept 3: Individual research
Steering away from interaction with other users, this concept focusses on searching and finding (re)sources as quickly and efficiently as possible. Taking inspiration from search engines, we wanted to place this in the context of blended families.
Following all research results, the team created the hi-fi prototype.
