Make classic music an interactive experience to appeal to younger audiences
This radio channel and event organisation aims to bring classical music to the ears of everyone, including younger audiences. To achieve this goal, we created an interactive livestream so viewers can get up close and personal.
Project
ClassicNL
Roles
UX Research
UX Design
UI Design
UX Design
UI Design
Contribution
We worked in a team of 4 in which we equally divided the research, concepting and designing of the final prototype.
UX Design
/ Methods used were
Several brainstorming sessions
Guiding principles
Surveys
Personas
Customer journey maps
We concluded that
The experience needs to captivate the viewer and aim to enhance the emotions people feel during conventional classical music performances.
The experience has to be interactive, but not distract from the music itself.
There is social interaction between other viewers so they bond over the music and are more likely to return together.